Coaching for your Etsy shop!
The hardest part of working from home is that you are a one-man-band. There's no IT guy going to come when the printer jams, no secretary to take messages. Consider yourself extra lucky if you have home help like a gardener or a maid so that you get to focus your time on your business. You know what I mean.
So finding a marketing guru like Nonna, especially someone who understands Etsyland, is a very big deal to me.
Nonna really gets you thinking about your shop goals, and tailors her advice to meet your needs.
When I started in Etsy, there weren't all the fancy statistic and promotion tools that they have now. Turns out there were lots of new thing I hadn't taken time to keep up with. Nonna showed me how important these measurements really are.
Studying my shop stats for the first time, I felt like Steve Martin in The Jerk when he found his name in the phone book.
Examples? Yes, we have examples!
- I wanted to quit FB. People don't talk there anymore, only "like," and never bother to link through. Or so I thought! Turns out my nice FB friends are my #2 traffic source.
- Etsy has lots of tools that help promote shops, and they all work! Do spend time on profile page set-ups, others' FAVE lists, Treasuries (and I thought Treasury was just for fun;) and Teams.
- As a librarian, I thought I was pretty good at Tags. After all, assigning search terms is what we do best;) In truth, I am pretty good at SEO. But Nonna, of In Nonna's Kitchen, showed me how Etsy has different algorithms than Google, and that not all Etsy shoppers think like librarians. I see now ways to adjust; more shotgun and less laser focus description.
Personalized BBQ from In Nonna's Kitchen